Consumers spent a greater proportion of their food budget on fruits and vegetables without increasing overall budgets
Date: June 30, 2016
Source: Elsevier Health Sciences
Fruit and vegetable availability is often assumed to be a purchase barrier, yet fruit and vegetable availability does not necessarily result in frequent purchases. Rather, in-store marketing of less-healthy foods may be a major influencing factor in consumer spending habits regarding fruits and vegetables. A new study, in which in-store marketing focused attention on fruits and vegetables, resulted in an increased proportion of produce purchases keeping overall food spending the same.
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