All signs point to health: Arrows on grocery floors increased the proportion of produce spending

Consumers spent a greater proportion of their food budget on fruits and vegetables without increasing overall budgets

Date: June 30, 2016

Source: Elsevier Health Sciences

Summary:

Fruit and vegetable availability is often assumed to be a purchase barrier, yet fruit and vegetable availability does not necessarily result in frequent purchases. Rather, in-store marketing of less-healthy foods may be a major influencing factor in consumer spending habits regarding fruits and vegetables. A new study, in which in-store marketing focused attention on fruits and vegetables, resulted in an increased proportion of produce purchases keeping overall food spending the same.

See more at:

https://www.sciencedaily.com/releases/2016/06/160630092045.htm